University Recreation & Wellness

Modernizing RecWell's Marketing Using Their Updated Brand Guidelines

Print Design

Wellness is More than Health

University Recreation & Wellness (RecWell) dedicates itself to creating a culture of wellness where all university community members thrive. For RecWell, wellness goes beyond health. It is a way of living more fully. They strive to build a community where individuals prioritize their own and others’ well-being. To educate RecWell’s visitors about wellness, RecWell features a display that organizes wellness into eight distinct categories.

Client
University Recreation & Wellness
Role
Graphic Designer
Tools
Illustrator
Year
2021

Challenge

RecWell’s display was in dire need of a refresh. Many elements on the display were outdated, such as their icons and logos. The client also requested that the display be updated to match RecWell’s current branding.

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